Why do Asset Managers in India ignore customer experience (CX) in “Direct” distribution channels?
Mutual fund awareness in India has surged, with 40 million investors doubling in just a couple of years and a target of 100 million seeming achievable. Despite over 44 AMCs offering more than 1,400 equity-oriented schemes, the distribution network is stretched thin, making direct channels—AMC websites and apps—crucial. However, many websites are not user-friendly, especially for mobile users, creating a poor experience for first-time investors. Improving website usability, segmenting direct investors, and highlighting key features like instant redemption can significantly enhance investor engagement and conversion.
Four new use cases for FinTechs using: ONDC + AA + TSP
You may have read about the new “data protection bill,” which is a defining moment for all business platforms. In the Morning Brief Podcast, IT minister Mr Ashwini Vaishnaw says there will be a significant behavioural change in the organizations that collect and process data. These firms must implement various protection mechanisms to comply with […]
Why are WealthTech startups struggling to break even?
You may have read and heard about the opportunities of FinTech in India. Even in the funding winter times, FinTech tops the chart in comparison with other sectors. The total fundraising is to the tune of $2Billion from Jan to June-2023. Source: ENTRACKRWealthTech / InvestmentTech is one of the segments in the Fintech vertical, which […]
Is there a case for AMCs partnering with FinTechs? – Part 1
Old Sales model – the most preferred channel in Indian Asset Management Industry Ever since I got into the Asset Management industry in 2005, this question always lingered with me – why isn’t tech not playing an essential role in Investment / Fund management firms?While I have heard a few AMC CEOs telling me that […]